Paid Ad Campaign Setup and QA
A campaign gets built against a tight launch deadline — ad groups duplicated from a previous campaign, budgets copied across without checking the new target, a landing page URL pasted in without the UTM parameters that were supposed to carry through. Nobody catches that the retargeting audience is still set to the old campaign's exclusion list, or that one ad group's daily budget is ten times what was approved, until spend has already gone out against a broken setup. The launch checklist exists in a doc somewhere, but under deadline pressure it gets skipped rather than walked line by line.
STARTING PRICE
From €299
Standard tier · Multi-step workflow with AI extraction/decisioning and 2-3 integrations.
Get a quote →Saves roughly 2-4 hrs per campaign launch in manual QA.
How the automation works
We check every campaign against a structured pre-launch checklist before it goes live — UTM parameters present and matching the campaign's actual name, budgets matching the approved amount, landing page URLs resolving and matching the intended offer, audience targeting and exclusions set correctly, and ad copy within each platform's character limits. Anything that fails a check gets flagged with the specific field and expected value before spend starts, not after a week of budget has gone against a broken setup. The same check runs on live campaigns periodically, catching drift when someone edits a setting mid-flight without re-running the original QA pass.
Process flow
- 01
Campaign marked ready for launch trigger
A campaign is flagged as built and pending launch in the ad platform or campaign brief tracker, triggering the pre-launch QA pass before spend is approved to start.
- 02
Verify tracking parameters ai
UTM parameters, conversion pixels and tag firing are checked against the campaign's actual name and destination, flagging any mismatch between what the campaign claims to be and what its tracking says.
- 03
Verify budget and targeting against the brief ai
Daily and total budgets, audience targeting and exclusion lists are compared against the approved campaign brief, flagging any figure or setting that doesn't match what was signed off.
- 04
Verify landing pages and creative specs integration
Destination URLs are checked for resolving correctly to the intended offer page, and ad copy is checked against each platform's character and asset requirements.
- 05
QA report before spend starts output
A pass/fail report lists every checked item with the specific field and expected value for anything that failed, so the campaign owner fixes issues before launch rather than discovering them in a mid-flight performance review.
Inputs
- Campaign brief with approved budget and targeting
- Ad platform campaign configuration
- Landing page URLs and offer mapping
- UTM naming convention
Outputs
- Pre-launch QA pass/fail report
- Flagged tracking and budget mismatches
- Landing page resolution check
- Periodic drift check on live campaigns
Works with
Prefer a fully custom build instead of an off-the-shelf integration? We scope both options during your free consultation — most jobs like this one work fine on standard connectors, but higher-volume or non-standard systems sometimes need bespoke API work, reflected in the complex tier.
Where this goes wrong if you get it wrong
- A duplicated campaign carries over its old exclusion audience list by default, quietly suppressing the exact new segment the campaign was built to reach — this passes every budget and creative check while silently killing reach, so exclusion lists need an explicit check against the current campaign's intent, not just a copy-forward assumption.
- UTM parameters that are technically present but use the wrong naming convention (a source value that doesn't match the analytics platform's expected taxonomy) will pass a simple 'exists' check while still breaking attribution reporting downstream, so the check needs to validate against the actual taxonomy, not just presence.
- Budget QA run once at launch misses the drift that happens when someone bumps a daily budget mid-flight to chase a short-term dip in performance and forgets to revert it, so periodic re-checks on live campaigns matter as much as the initial pre-launch pass.
- Landing page checks that only confirm the URL returns a 200 status miss a page that loads but shows the wrong offer or an expired promotion, so the check needs to confirm the page content matches the campaign's intended offer, not just that the link isn't broken.
Frequently asked questions
Does this replace campaign strategy or targeting decisions?
No — it checks that what was actually built matches what was approved and briefed, catching setup errors rather than making strategic targeting or budget calls.
Can it catch issues on campaigns that are already live?
Yes, the same checklist runs periodically against live campaigns to catch drift from mid-flight edits, not just at initial launch.
What happens when a check fails?
The campaign owner gets a specific flag naming the field and the expected value, so the fix is a direct correction rather than a re-audit of the whole campaign.
Does it work across multiple ad platforms at once?
Yes, the same structured checklist applies across Google, Meta and LinkedIn campaign setups, adjusted for each platform's specific fields and limits.